The DS Lite came out in Japan in the beginning of March and it comes out here on June 11th. I will definitely be buying one along with the New Super Mario Brothers game. As it happens, it comes out in Europe one June 23rd. I guess Nintendo has started an ad campaign directed specifically at Europe, and you can see the hilarious/ridiculous/terrible/awesome pictures of it over at gonintendo.com. The ads almost seem like a parody of Europeans, with their waifish models with milky skin boredly playing their DS Lites with no shirts on.
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